SEO EXPERTISE. AI SEARCH THINKING.

Search is changing.
Make your
visibility count.

We’re Fox Strategy, an SEO and AI Search agency based in Wrocław, Poland. We help B2B, e-commerce and service businesses turn search visibility into business opportunities.

Built on SEO expertise since 2015. We work in English and Polish, from diagnosis and strategy to implementation and measurement.

200+ businesses supportedSince 2015 built on SEO
A clever plan. A hands-on team.
Fox Strategy’s orange fox at the centre of a collage of search, content, commerce and technology
HUMAN EXPERTISESEARCH INTELLIGENCE

Part of the story for

and 200+ businesses

01 / YOUR NEXT MOVE

Start with the challenge.
We’ll shape the scope.

Choose what you want to change. Explore the work, the deliverables and where we can help.

AI SEARCH · GEO · AEO

AI Search & GEO, grounded in evidence.

We help brands understand and improve their presence in ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot. Each platform is measured separately, with your business goals as the starting point.

  1. Build a repeatable baseline

    Start with customer intentions and agreed questions. Archive full answers with the platform, date and method; record cited URLs and brand mentions separately.

  2. Understand the sources and the story

    Review competing brands, source domains and how accurately AI describes your business. Check server logs and crawler access; use retrieval data where platforms make it available.

  3. Turn evidence into implementation

    Prioritise technical fixes, content, entity signals and relevant external sources. Deliver a roadmap with owners, then compare repeated measurements and revise the plan as the evidence changes.

A good fit For brands with an SEO foundation, expertise worth finding and a clear business reason to invest in AI visibility.

Your GEO team Ewelina: monitoring and entities · Katarzyna: brand strategy and business priorities · Dawid: technical SEO and implementation.

We report citations, mentions and the role of your brand separately. Repeated observations guide decisions; a single answer is a snapshot.

SEO · E-COMMERCE · TECHNICAL AUDITS

SEO audits that lead to implementation.

Connect technical SEO, search intent and commercial priorities. We diagnose what holds your website back and work with your team to put the recommendations into practice.

  1. Diagnose the problem

    Crawling, indexing, architecture, content and competition, assessed in the context of your business.

  2. Prioritise implementation

    A practical roadmap with owners and dependencies, including support for migrations and development.

  3. Track business-relevant progress

    Search visibility, qualified traffic and conversions, with a clear account of what changed.

A good fit For service businesses, B2B websites and online stores. Start with an audit or bring us into an ongoing project.

The scope follows the diagnosis, your goals and the resources available for implementation.

CONTENT · ENTITY SEO · BRAND AUTHORITY

Content that makes your expertise discoverable.

Turn what your business knows into content that helps people make decisions and gives search systems clear, credible information to work with.

  1. Build the content strategy

    Map audience questions and topic gaps to the expertise, products and evidence you can genuinely offer.

  2. Create and improve

    Expert-led articles, service pages and knowledge resources, with editorial review built into the process.

  3. Connect the brand signals

    Consistent company and expert information, structured data and relevant external publications.

A good fit For brands with valuable expertise that is difficult to find, understand or cite.

AI can support production. Your expertise and our editorial judgement remain part of the process.

INTERNATIONAL SEO · DACH

International SEO, market by market.

Build visibility around how customers actually search in each country. We bring together local research, multilingual site architecture and market-specific content priorities.

  1. Understand the market

    Assess local demand, competition and the search behaviour behind commercially relevant queries.

  2. Set up the foundations

    Review language versions, international targeting, site architecture and technical implementation.

  3. Develop local relevance

    Shape content and authority-building around each market, with a particular focus on Germany and DACH.

A good fit For businesses expanding abroad and organisations managing several language versions or markets.

We define the markets, language requirements and delivery responsibilities together before work begins.

GOOGLE ADS · META ADS · ANALYTICS

Google & Meta Ads, measured against your goals.

Reach relevant customers while organic visibility develops. We connect campaign structure, product feeds and measurement with the commercial goals behind your budget.

  1. Audit the starting point

    Review existing campaigns, conversion measurement and the economics of the offer.

  2. Build the right campaigns

    Search, Shopping, Performance Max or Meta campaigns where they fit the customer journey.

  3. Optimise against outcomes

    Use conversion data and return on ad spend to guide changes, alongside the wider SEO strategy.

A good fit For online stores and service businesses seeking accountable campaign management or an independent review.

We agree on the measures of success and the campaign scope before committing your media budget.

STRATEGY · TRAINING · AI AUTOMATION

Consulting, training and useful AI workflows.

Get a second opinion, resolve a difficult search problem or build your team’s capabilities. We work directly with marketers, content specialists and developers.

  1. Expert consulting

    Focused advice on SEO, AI Search, content, technical decisions and priorities.

  2. Practical team training

    Sessions adapted to your people, their experience and the website they work on.

  3. Useful AI workflows

    Identify repetitive tasks, design automations and build human review into content processes.

A good fit For teams that want to implement internally, need specialist support or want to use AI more deliberately.

Start with the bottleneck you want to remove. We will recommend a format and scope that fit.

How we workOne team, from diagnosis to implementation.

  1. 01 Understand
  2. 02 Prioritise
  3. 03 Implement
  4. 04 Measure & refine

02 / EVIDENCE IN PRACTICE

Real projects.
Numbers with context.

Different challenges. Different measures of success. Here’s what the work looks like in practice.

B2B / SEO + GEO
3514

Expertise found in enterprise search

An ERP/CRM implementation partner needed to reach a small, high-value audience across a long buying journey.

Average Google position improved over 12 months, supported by expert content, technical work and relevant publications.

What’s behind the number?

Average position is a site-level Google Search Console metric, not a guarantee for individual queries. A later Senuto snapshot recorded AI Overviews citations across 80 queries on 31 July 2026. The client remains anonymous.

Google Search Console · Apr 2025–Apr 2026
Read the case study (PL)
E-COMMERCE / SEO + ADS
+268%

Organic and paid, working together

A party decorations store combined SEO improvements with Google Shopping to reach customers alongside major marketplaces.

Store revenue grew across all channels, comparing January 2023 with April 2022.

What’s behind the number?

This compares two months, ten months apart; it is not a year-on-year or cumulative growth rate. Organic traffic doubled, alongside technical fixes, category improvements and the addition of Shopping campaigns. The client remains anonymous.

Google Analytics · Jan 2023 vs Apr 2022
Read the case study (PL)
“Fox Strategy delivers on time and reliably. The team focuses on communication and achieving business goals.”
Tomasz BogusławskiErnst & Young Usługi Finansowe AudytTranslated excerpt.Read the original (PL, PDF)

Results belong to specific projects, periods and measurement methods.

Explore all case studies (PL)

03 / THE PEOPLE BEHIND THE WORK

Specialists you’ll know
by name.

Founded by Ewelina Podrez-Siama in Wrocław, Fox Strategy brings together search, content, paid media and AI expertise. We work directly with your team and take responsibility for our part of the project.

Hover or tap a portrait to meet our less serious side.

Ewelina Podrez-Siama

Founder

GEO monitoring · Intentions · Entities

Katarzyna Baranowska

Partner · CBDO

Brand strategy · SEO & PR · Business priorities

Dawid Pietkiewicz

Partner · CTO

Technical SEO · Implementation

Aleksandra Sudnik

Partner · Head of Content

Content strategy · Editorial

Krzysztof Rutkowski

Head of Ads

Google Ads · Meta Ads

Roman Rozenberger

AI & Automation Consultant

AI workflows · Automation

Anna Światłowska

SEO Specialist

Search visibility · SEO

Monika Płóciennik

Account Manager

Communication · Coordination

How we work with you.

You work directly with the specialists your project needs. Monika coordinates communication and next steps, so responsibilities and priorities stay clear.

Tell us about your project

And Tesla.

Head of Barketing.

OUR EXPERTISE IN PRINT

Books by our team

Published in Polish.

LET’S MAKE A CLEVER PLAN.

What should search
do for your business?

Tell us about your website, your market and what you’d like to change. We’ll help you find a sensible next step.

Can we work together in English?

Yes. We work with your team in English or Polish. The markets and languages covered by SEO and content are agreed separately.

What happens after we get in touch?

Katarzyna reviews your website, goals and starting point with you. We agree the scope, responsibilities and budget before work begins.

Who implements the recommendations?

We can implement the agreed scope, work alongside your marketing and development team, or support your own implementation. The proposal makes responsibilities clear.

Your first conversationKatarzyna BaranowskaPartner · CBDO

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Wrocław, Poland · Working together in English and Polish.